Agenda 74 Agency
Charity as a Business Concept
Care to Change the World
Introduction
The Agenda 74 Agency is the central implementing arm of the Agenda for Social Equity 2074. It is not merely an administrative body, but a structured force designed to ensure that commitments to social equity translate into measurable results. Its role is to operationalize Agenda 2074’s principles by bridging policy ambition with grassroots action—project by project, country by country, region by region.
Working across diverse contexts—from food systems in Eastern Africa to digital inclusion in the Caribbean—the Agency turns frameworks into fieldwork. It achieves this through an agile infrastructure that aligns local needs with global goals, balancing execution with governance, and implementation with accountability.
Whether coordinating multilateral stakeholders, overseeing program portfolios, or monitoring long-term results, the Agenda 74 Agency ensures that the Social Global Goals are not only visionary, but actionable.
Charity as a Business (CaaB): From Concept to Methodology
At the heart of the Agency’s methodology lies Charity as a Business (CaaB)—a framework designed by the European Social Label and refined through a decade of cross-sector implementation. CaaB rejects the outdated dichotomy between “doing good” and “making money.” Instead, it introduces a hybrid logic in which ethical enterprise, community benefit, and financial viability reinforce each other.
CaaB is not a label, but a logic. It anchors projects in models that are designed to be both sustainable and socially catalytic. Whether it is applied to cooperative farming in Zambia, renewable energy in Madagascar, or SME development in Eswatini, CaaB ensures that each intervention yields both economic returns and social equity—not as trade-offs, but as co-benefits.
Through the Agency, CaaB becomes more than theory. It becomes architecture—structuring how partnerships are formed, how projects are financed, and how impact is measured. It introduces new tools, including:
Inclusive Value Chains, where producers are co-owners;
Circular Profit Models, where parts of the return are reinvested into communities;
Public-Private-People (PPP+) systems, where government, enterprise, and citizen actors co-create outcomes.
This is how the Agency ensures that CaaB moves from paper to practice. It becomes the grammar of Agenda 74’s language of change—precise, pragmatic, and globally adaptable.
About the Model
Charity as a Business (CaaB) is built on a simple but powerful idea: businesses don’t have to choose between making a profit and making a difference. In fact, when done right, the two can strengthen each other.
At the core of the model is what we call the Triple Purpose. First, every member contributes to real, measurable social impact—supporting people and communities who need it most. Second, businesses benefit financially by gaining access to valuable services that help them grow and operate more efficiently. And third, the model fosters a sense of community—among members, partners, and the people they serve—creating a network of businesses that support each other and share a common purpose.
This isn’t charity in the traditional sense. It’s a new way of doing business—where helping others is part of the business model itself.
How It Works
When a business joins the CaaB network, it becomes part of something bigger. Each member pays a monthly fee, and in return, they receive a carefully selected package of services—things like branding support, accessibility consulting, and digital tools. These services are worth far more than the membership fee alone, making it a smart investment from day one.
But here’s where it gets special: the surplus from those fees doesn’t go into someone’s pocket. It goes into a foundation that funds social initiatives—projects chosen by the members themselves. That might mean daily food handouts during the winter, support for local families, or programs that help people find work and dignity.
And because the foundation publicly promotes the businesses that make these efforts possible, members gain something else too: visibility. Customers see who’s making a difference—and they choose to support those businesses. Over time, this creates a ripple effect. More customers. More members. More impact.
It’s a cycle where everyone wins—and it’s already working.
Real-World Impact
The Charity as a Business model isn’t just a theory—it’s already changing lives. One powerful example comes from a winter initiative where member fees funded daily food handouts for homeless individuals, students, and struggling families. This ran from October through April, offering not just meals, but dignity and warmth during the coldest months.
But the impact didn’t stop there. Local restaurants and hotels that donated their surplus food saw something unexpected: more locals began choosing to eat and spend time there, knowing these businesses were giving back. That shift in loyalty led to the creation of new jobs—on average, one and a half positions per business in roles like waitstaff, kitchen help, and cleaning. It’s a clear sign that when businesses care for their communities, the communities respond in kind.
This is what CaaB is all about—real, measurable change that benefits everyone involved.
Why Join?
Joining the CaaB network means becoming part of a movement that’s reshaping how business is done. As a member, you gain access to valuable services that help your business grow—branding, digital tools, accessibility consulting, and more—all bundled into one affordable monthly fee.
But more than that, you become a Changemaker. You’re not just helping people—you’re inspiring other businesses to follow your lead. Your success becomes a story others want to be part of. And in a world where customers are increasingly making conscious choices, being part of CaaB gives you a clear edge.
It’s not just good for business. It’s good business.
Who Supports Us
The CaaB model has earned the trust and support of major institutions that recognize its potential to drive inclusive development. Organizations like COMESA, the African Development Bank (AfDB), UNDP, and FAO have all seen how this model activates the private sector in ways that align with global goals—from the UN Sustainable Development Goals to Agenda 2063.
Their support isn’t just symbolic—it’s a sign that CaaB works, and that it’s ready to scale. Automatically this reflects to our members, who joins us and works with us for the same reasons.
